WHAT IS DIGITAL MARKETING??
Digital Marketing is a place where refers to advertising delivered through all digital platforms such as social media, search engines, email, mobile apps. We will go through the main aspects of digital marketing.
Search Engine Marketing
In every search engine ( google, bing etc.) we can see some sponsored ads, their ads come when a particular company or an advertiser is paying search engines for their ads to display. The ad cost is calculated according to PPC.
Pay per click is one of the popular ways to increase the traffic on the website through search engines in an effective way. It is highly recommended for people to understand the benefits of paid ways of Search Engine marketing because it helps them to take maximum mileage from both the channels without compromising on the reputation on a regular basis. Hireemonk has a vast experience in PPC or pay per click, which is one of the popular services used widely by both start-ups and well-organized companies to increase potential visits to the website in an easy way.
What is PPC or pay per click marketing?
PPC Marketing is a paid way of promoting the website using search engines on a regular basis. Pay per click marketing is one of the widely used ways to increase paid traffic from the search engine to the website without compromising on the potential uses of search engines from time to time.
Social Media Marketing
It is important for people to know and understand different kinds of features and options available in social media marketing because it helps them to improve website traffic from time to time. There are plenty of options available, which can be used to promote in social media pages. It is widely requirement for people to pick the right channel or source in order to promote the business for the product in an easy way because social media offers both free and paid ways to reach the potential customer based on the requirement and budget on a regular basis.
Why use social media optimization to generate results?
There are a lot of social media channels available online, which helps people to generate leads, traffic, and reviews in an effective way. As bounce rate plays a crucial role for people to enhance the website’s quality, it is important to generate traffic from social media website to enhance the ranking in search engines on a regular basis. It is essential for people to pick the right source and channel to promote different kinds of products and services because it helps people to save money and time why using both free and paid ways of marketing in an easy way.
Email has been around for more than two decades, and it’s not going anywhere anytime soon. It’s still the quickest and most direct way to reach customers with critical information. The reason is simple: Consumers are very attached to their emails. Just ask yourself how many times you have checked your email in the past hour…See what we mean?
But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
- Be coordinated across channels
As mobile devices become an increasingly integral part of our lives, it’s vital that marketers understand how to effectively communicate on this unique and extremely personal channel. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important but also very nuanced.
From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. Beyond the mechanisms to deliver your message, you also need to think about coordination of your marketing across digital channels and make sure mobile is a part of that mix.